Episode 3: Armin Beck, CEO, SunTrix Medical, LLC

Armin is an entrepreneurial medical device executive with a broad, multi-disciplinary background. His extensive work with start-up companies has resulted in many successful worldwide product launches. His broad medical device background includes implantable devices, disposables, diagnostic and biotech products. He is a leader and builder of R&D, quality, regulatory, clinical affairs & operations structures within organizations. Armin is the CEO of SunTrix Medical; a clinical, regulatory and quality medical device consulting company. He is also the co-founder and chief operations officer of VasoFlow Medical; a medical device company focusing on innovative products for the vascular surgery and interventional radiology market. Armin earned his M.B.A in economics and M.S. in engineering, regulatory and quality from the Rheinische Fachhochschule-Koeln university in Germany. Armin is based in Northern California.

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Episode 2: Sanjay Shrivastava, Ph.D., Vice President, Marketing and Business Development, U.S. Vascular, LLC

Sanjay Shrivastava has been involved in developing, commercializing, evaluating, and acquiring medical device companies for nearly two decades. He worked as a vice president, upstream marketing and strategy at BTG, plc, and as a director, global marketing at Medtronic.  Prior to that, he held R&D management positions at Abbott Vascular and Edwards Lifesciences. Sanjay holds 27 issued US patents, another 20 pending, and numerous International patents in medical devices. He has edited two books including one titled “Medical Device Materials” published by ASM International. He was named among the “100 Notable People in the Medical Device Industry” by the prestigious MD&DI (Medical Devices and Diagnostics Industry) magazine. He has been an invited speaker at clinical, business, and engineering conferences to speak about medical device innovation and commercialization. Sanjay holds a doctorate in materials science and engineering from the University of Florida and a bachelor’s from the Indian Institute of Technology. He resides in Irvine, CA with his wife and two children.

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Episode 1: Steve Garchow, President, Foresight Business Consulting

Steve is the President of Foresight Business Consulting, a Chicago-based marketing firm. Steve is obsessed with making a difference in the way companies commercialize medical products. Steve has been Vice President, Global Marketing for Baxter Healthcare; Chief Operating Officer (COO) for Avocet Polymer Technologies, Inc.; and Vice President Sales and Marketing  for Analogix, Inc. Mr. Garchow is also the author of the best-selling book Stratification: How Strategic-Decision Processes Will Create Sustainable Competitive Advantage.  Steve earned a Masters in Hospital and Health Services Administration degree from The Ohio State University, and a Bachelor of Science degree with honor in Medical Technology from Michigan State University.

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Michael Barbe, Principal, Medaron Consulting

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At Medaron Consulting, Michael assists early-stage life sciences companies with global expansion initiatives and foreign companies expanding into the US and beyond. Michael has held senior management roles in large blue chip and early-stage companies, and has established and grown medical devices markets globally. Michael has expertise in different areas of the medical device business in Latin America including regulatory, clinical research, financial, legal, compliance, and human resources. Throughout his years of experience, Michael has accumulated a broad network of surgeons, researchers, administrators, trade organizations and in-country specialists that can be leveraged to quickly execute go-to-market strategies in Latin America. Michael is originally from Connecticut, and is fluent in Spanish and Portuguese.

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Francisco Peralta, Principal, Ethos Consulting, LLC

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Francisco is a global business executive with over 20 years of experience in the medical device industry. He is a top sales performer establishing record growth and managing market leadership for several medical device companies. He is a proven leader in the development of comprehensive business strategies that result in new markets for emerging medical device companies. Francisco is the principal at Ethos Consulting; an international market development consultancy specializing in the medical device industry. Through Ethos Consulting, Francisco is currently working on reorganizing distribution networks in Spain, Argentina and Brazil. He is also establishing new distributors in Mexico, Central America, Chile, Paraguay, Uruguay, Colombia, and Venezuela. Under this capacity, he is also managing business objectives, regulatory process, cost structure, and marketing programs. Current and past clients of Ethos Consulting include: Synthes, Arthrosurface, Parcus, Innovasis, STDMED, MedicalVision, SyncMedical, Finceramica, Rhausler, Orteq, and Cannuflow.

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Michael Benzaken, Former Acting Chairman, CEO, Minority Shareholder at Nubenco Enterprises

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Michael has extensive experience in various advisory, mentorship and leadership roles combined with his educational background in human behavior and cognition; this has enabled him to become a successful turnaround specialist in the life sciences industry. He is the former acting-chairman and CEO of the Nubenco and PharmeuRopea group —a marketplace providing the highest value medical devices, pharmaceuticals, and  medical equipment to distributors, NGOs, major multinationals, and government agencies worldwide. Michael has been involved in international markets since 2011 since he first stared his global roles at Nubenco as international business director. At Nubenco, Michael —among other notable accomplishments— expanded the company's foothold to over 12 new markets —including Latin America— and doubled the company's customer base. Michael has recently co-foundedMist Medical —an early stage medical device company with a mission to gradually replace the demand for high consumption medical disposables, beginning with his first target: to replace the old syringe.

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Denis Jacob, VP, Deputy Chief Compliance Officer, Orthofix

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Denis has over 15 years of business experience, mostly within publicly-traded large multinational companies and working with international teams on functions related to finance, business, legal, manufacturing, ethics, compliance and audits. Denis is now the VP, Deputy Chief Compliance Officer for Orthofix —an Italian medical device company with over 900 employees with locations in the U.S., Italy, Germany, France, the UK, Brazil, Australia and Puerto Rico. The company's products help patients in 70 countries around the world.

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Alejandro Infante, President, Procursum Medical

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Alejandro is a global senior executive with over 30 years of experience in healthcare including P&L management, go to market strategy, setting up new operations and building organizations overseas. He has a unique background in international markets for pharmaceuticals, generics, medical devices and nutritional products. He also has experience managing a large generics and medical devices business in the US. Prior to founding Procursum Medical, he held the position of President of International with Hill-Rom where, as a member of the executive leadership team, he managed a $500M business with focus on improving profitability in Europe and driving sustained and profitable growth in emerging markets.

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Lloyd Diamond, President and Chief Executive Officer, Precise Light Surgical, Inc.

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Lloyd has 25 years of disruptive technology commercialization experience in the life science industry. He most recently served as the CEO of BONESUPPORT AB, a European orthobiologic company, where he drove rapid market penetration in Europe and the US for their disruptive orthopedic scaffold. He has commercialized many other disruptive technology platforms including at Kyphon and Laserscope where he served as the VP of Marketing for the Greenlight Laser system. Lloyd received a dual degree in Biochemsitry and Marketing from Florida Atlantic University and an MBA from the Thunderbird School of Global Management at ASU.

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Shai Policker, CEO, MEDX Xelerator

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Shai is Chief Executive Officer of MEDX Xelerator; a unique medical device and digital health incubator in Israel. It was founded by MEDX Ventures Group, together with three partners: Boston Scientific, Intellectual Ventures’ Invention Science Fund, and Sheba Medical Center. In the last 15 years, Shai has been leading development and commercialization of innovative medical devices for various indications such as heart failure, metabolic and GI diseases. Most recently, he has been the Chief Operating Officer of EndoStim Inc.; a company that developed a neurostimulator for treating GERD. Previously, he held the positions of VP Business Development at MetaCure Inc. and VP R&D at Impulse Dynamics Ltd. Shai is an author or co-inventor of 28 issued patents. Shai holds a B.Sc. in Electrical Engineering from the Technion, and an MBA from Columbia University.

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