Francisco Peralta, Principal, Ethos Consulting, LLC

Francisco is a global business executive with over 20 years of experience in the medical device industry. He is a top sales performer establishing record growth and managing market leadership for several medical device companies. He is a proven leader in the development of comprehensive business strategies that result in new markets for emerging medical device companies. 

Francisco is the principal at Ethos Consulting; an international market development consultancy specializing in the medical device industry. Through Ethos Consulting, Francisco is currently working on reorganizing distribution networks in Spain, Argentina and Brazil. He is also establishing new distributors in Mexico, Central America, Chile, Paraguay, Uruguay, Colombia, and Venezuela. Under this capacity, he is also managing business objectives, regulatory process, cost structure, and marketing programs. Current and past clients of Ethos Consulting include: Synthes, Arthrosurface, Parcus, Innovasis, STDMED, MedicalVision, SyncMedical, Finceramica, Rhausler, Orteq, and Cannuflow.

Prior to Ethos Consulting, Francisco was a Partner, and VP of Business Development and Marketing at Sync Medical; a company that develops, manufactures and markets medical devices exclusively for international markets by leveraging its strategic partnerships with industry leaders and medical professionals. The company’s focus is on developing global access to the latest medical innovations.

Prior to that, Francisco was Director for Iberoamerica for Arthrex; an orthopedics medical device company focused on minimally-invasive procedures with European headquarters in Germany and global headquarters in Florida. At Arthrex, Francisco developed Arthrex Iberoamerica, directed operations in Spain, Portugal, Latin America and the Caribbean, and opened the Arthrex subsidiary and office in Mexico. 

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