Episode 16: Michael (Mike) Ford, President, CGTI Corp.
He is President of GTCI Corp., a company specializing in assisting small and medium-size companies with market access planning, regulatory affairs, channel partner selection and training in Brazil.
Mike is an experienced business development and marketing executive with global experience in healthcare, life sciences, and diagnostics. He delivers sales growth, profitability and market share by selecting the proper partners and distributors to enter new markets, expand coverage in current markets, promote brand awareness and identify KOLs.
Mike began his career at Baxter Healthcare market analysis and research, operations, and sales for the US domestic market before being promoted to Baxter's Intercontinental division to manage strategic planning, marketing and new product launches for the Medication Delivery division. In 2003, he moved to Sao Paulo, Brazil to head Baxter's Hospital division.
Mike also worked for Thermo Fisher Scientific in the Global Export division as Director of Sales and Marketing for Latin America. Here, he selected and managed new channel partners to increase sales to labs in a variety of market segments, and focused on training and customized marketing catalogs.
Most recently he was with Nova Biomedical as a Regional Manager for LATAM where he established new partnerships and launched five new products into the healthcare and veterinary market. Read more.