Market Access Plan in Latin America
We help Medtech companies execute a successful market access strategy in the Pacific Alliance member countries and others ones in Latin America. We help you identify and link the principles of market access for accelerated sales: Benefits to patients, providers, and payers.
Medical device companies expanding abroad face numerous market access issues. The various legal and business environments, purchasing practices, reimbursement systems, and cultural differences are all part of a multidimensional challenge.
bioaccess.™ is a true strategic partner helping companies manage this challenge. bioaccess.™ becomes its clients’ own business development and operational resources in Latin America; helping them expand in the region and drive their sales.
This is how we help:
Operational strategy – We help companies determine the right marketing and sales strategy for their product and establish effective market access strategies.
Distribution networks – We are experts in building and managing effective distribution channels across the region.
Regional market assessment – We assist companies in developing and conducting market research, competitor analysis, and help them identify priority markets and opportunities.
We can conduct market research for your medical device and formulate a tactical market access plan to ensure your long-term growth in the Pacific Alliance member countries (Mexico, Colombia, Peru, and Chile) and other ones in Latin America.
Many foreign medical technology companies are dependent primarily on local distributors to sell into the Latin American countries. Most of these distributors are thinly capitalized; they may be good at accepting orders and service clients but are unable to invest in demand creation.
Furthermore, finding a distributor on a trade show or through LinkedIn or through referrals is usually a failed strategy. Relationships that start rosy with distributors, usually end up in disillusionment when they do not meet their sales goals at the end of the year. In addition, choosing a bad distributor can cost a medical device company three years in missed sales opportunities.
Having a distributor only addresses one pillar of a successful market access plan for each country in Latin America. It is important that foreign medical device companies create a market access plan for each Latin American country it plans to enter. This market access plan should addresses several pillars: Distribution, demand generation, pricing, regulatory, and reimbursement.
Proven Methods to Deliver Results
The execution of a market access consulting engagement must incorporate proven methodologies, extremely qualified personnel, and a highly responsive approach to managing deliverables.
In order to achieve your objectives in a new market, we strongly believe that we need to obtain insights from multiple stakeholders. This will allow us to evaluate and validate multiple access alternatives in each target market that will contribute to a stronger market access plan with more probability of being implemented with a successful outcome.
In order to gather the information needed to create your market access plan, we must diligently take action under the following framework:
Research: Creation, validation or re-formulation of your current business model by way of interviews and the creation of an advisory board.
Methodology: We will use interviews with relevant stakeholders, and we will assemble an advisory board with at least five (5) key members (e.g., Delphi method). This will give us the opportunity to obtain valuable insights so that we can discuss and validate them.
Planning: Formulation of strategies and tactics to solve your market access problem.
Implementation: Operationalization of the strategies and tactics as solutions to your market access problem.
bioaccess.™market access experts identify why certain companies succeed in a given market while others fail, pinpointing the forces that drive the market so we can make the best possible strategic recommendations. This market wisdom is the most valuable component of our medical device market access plans and is designed to bring our clients a competitive edge.