Market Access Plan in Latin America

We can conduct market research for your medical device and formulate a tactical market access plan to ensure your long-term growth in Colombia, Mexico, Brazil, and other countries in Latin America.


Overview

Successful commercialization of your medical device in a particular market depends a lot on the type of distributor you choose as a partner and on your market access plan.

We can assist you with market research in Colombia and with the formulation of a comprehensive market access plan to ensure your long-term sales growth in the country.

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Proven methods to deliver results

The execution of a market access consulting engagement must incorporate proven methodologies, extremely qualified personnel, and a highly responsive approach to managing deliverables.

In order to achieve your objectives in a new market, we strongly believe that we need to obtain insights from multiple stakeholders. This will allow us to evaluate and validate multiple access alternatives in Colombia that will contribute to a stronger market access plan with more probability of being implemented with a successful outcome.

In order to gather the information needed to create your market access plan, we must diligently take action under the following framework:

  1. Research: Creation, validation or re-formulation of your current business model in Colombia by way of interviews and the creation of an advisory board.

  2. We will use interviews with relevant stakeholders, and we will assemble an advisory board with at least five (5) key members (e.g., Delphi method). This will give us the opportunity to obtain valuable insights so that we can discuss and validate them.

  3. Planning: Formulation of strategies and tactics to solve your market access problem.

  4. Implementation: Operationalization of the strategies and tactics as solutions to your market access problem