Frequently asked questions about the LATAM Medtech Leaders podcast

Why this podcast?

  • Medtech companies struggle to find a cost-effective clinical trial site or to gain market share in Latin America.

  • Medtech companies are unfamiliar with Latin America and lack in-house experts who can operationalize successful clinical research, regulatory, or market access strategies in Colombia.

  • Many Medtech companies know very little about the Latin America region and its untapped potential for first-in-man/first-in-human clinical research.

  • Many Medtech companies know very little about how to successfully penetrate the Latin American market to get their products sold.

  • There is a life science innovation gap between Latin America and the rest of the world; patients in the region lack easier and faster access to innovative and breakthrough medical technologies.

Who is this podcast for?

  • Medtech leaders who want to know how to operationalize a first-in-man/first-in-human clinical trial in Latin America.

  • Medtech leaders who want to know how to formulate a market access plan to commercialize their products in Latin America.

How will this podcast help you? How might you benefit from listening to this podcast?

  • You will learn how to overcome the hurdles associated with operationalizing a first-in-man/first-in-human clinical trial in Latin America.

  • You will learn how to formulate market access strategies and tactics to successfully commercialize your medical technologies.

What will we offer, include or bring to the table that will help our podcast stand out?

Insightful interviews with Medtech leaders (i.e., c-suite executives, vice presidents, and directors with responsibilities related to sales, marketing, commercialization, product development, regulatory affairs) with meaningful experience conducting first-in-man/first-in-human trials or with the commercialization of their products in Latin America.

What is the outline of the questions that you would ask guests to your podcast?

Introduction

  • Guest introduction (host)

  • Could you please briefly tell the audience your journey to where you are now?

Clinical research

Let's talk about your practical experience conducting early-stage medical technologies in Latin America.

  • What's your overall perception of Latin America as first-in-man/first-in-human clinical trial destination for medical technologies?

  • Let's talk about your practical experience with first-in-human clinical trials in Latin America? What experience do you have with,

    • Principal investigator (PI) selection?

    • Site selection?

    • CRO selection?

    • Site management?

    • Shipping and importation of devices?

    • Other areas we haven’t mentioned?

  • From these experiences, what did you learn to do or not to do?

Commercialization

Let's talk about your practical experience commercializing medical technologies in Latin America.

  • Did you have a hands-off management distributor strategy or hybrid (where you have a local agent or office?

  • What experience do you have with,

    • Regulatory approval/market clearance?

    • Distributor selection?

    • Demand generation?

    • Pricing?

    • Reimbursement?

    • Did you have a pro-active and well though-out strategy where you created a market access plan for each country you were planning to enter in Latin America o did you have an opportunistic/reactive approach where you waited for a distributor to contact you?

    • What's being your experience with corruption or bribery in the region in light of the Foreign Corrupt Practices Act of 1977 (FCPA)?

    • Other areas we haven’t mentioned?

  • From these experiences, what did you learn to do or not to do?

Closing remarks

  • Could you please share with us any major trends you see in the Latin American healthcare or Medtech industry?

  • Do you have any final recommendations/best practices for the audience?

  • Thank you!

What's Med Device Online (MDO)'s support and involvement in this podcast?

MOD is enthusiastic about sharing and promoting content based on the podcast. MDO will turn the podcast transcripts into a regular Q&A on MDO's website. MDO will create a monthly Q&A column after pulling the most informative content from that month’s podcast interviews (presented in, essentially, a roundtable discussion-type format).

When will the the podcast be officially launched?

We are testing audio equipment and lining up guests now. We plan to have our first episode by the end of March 2019, and we will record weekly episodes after that.

I'd like to be a guest in the podcast. How do I contact you about it?

We are glad you are interested in being a guest in our podcast. Please kindly get in contact with our podcast host and CEO, Julio G. Martinez-Clark, to schedule an introductory call. Click the button below to select the best day and time that fits your schedule for your call with Julio.